08.12.2016  Students majoring in Cultural Studies participated in the V International Cultural Forum

Graduate students from the NovSU Department of Theory, History and Philosophy of Culture Margarita Muravyova and Nelly Vasilyeva passed a competitive selection and took part in the International Cultural Forum, which was held on 1-3 of December in St. Petersburg. The organizers of the forum were the Government of the RF, the administration of St. Petersburg and the Ministry of Culture of the RF.

The General Staff building of Saint Petersburg's State Hermitage Museum and the Russian Museum of Ethnography were a venue of the International Cultural Forum, which became a platform for an open dialogue and the exchange of experience between experts in the field of culture and cultural policy, discussion of  development trends of the global and Russian cultural life.

NovSU students visited several professional sections, during which well-known cultural figures and foreign speakers worked together; issues of forming vectors of culture development as a driving force of modern society were discussed. In particular, the participants on the “Creative Environment and Urban Studies” section discussed the development of the urban environment, which cannot be imagined without the cultural, educational and scientific resources. Successful city combining a rich cultural, educational and social activity, as well as a comfortable infrastructure forms a holistic type of citizen and becomes a center of attraction for tourists. A “Business Playground”, which is profiling for Novgorodian culture experts, was dedicated to finding ways for dialogue between the business and cultural environment. 

One of the most important issues for the modern cultural sphere became the issue of the application of marketing technologies for the development of cultural projects. For example, the Presidential Representative for international cultural cooperation Mikhail Shvydkoi said: “There are some kinds of art we have long got used to marketing techniques. An outstanding example may be the cinema and book publishing. But there are other cultural spheres, for example, museology, where the use of modern promotion tools could be very useful...” 

Discussed issues were highly relevant for research interests of our future Masters of Cultural Studies. Soon, the graduate students will share their experience at a round table within the framework of the training module “Sociocultural Management” (the lecturer will be the Associate Professor of the Department of Theory, History and Philosophy of Culture Natalia Fedotova).

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